Work

Selected Work

Six documented case studies and campaign work spanning 20+ years — digital campaigns, live events, brand launches, founder-built platforms, and public sector field operations.

Case StudyDigital Campaign · Partnership Marketing
Award

3AF Digital Campaign of the Year — Remitly × TFC

Remitly × The Filipino Channel (TFC) · 2018

For Filipino overseas workers, Christmas is the most emotionally charged time of year — homesickness peaks, remittance sending spikes, and connection to family back home becomes urgent. The Filipino Channel (TFC), the global network for Filipinos worldwide, and Remitly, a leading digital remittance platform, identified a shared mission: connect Filipinos anywhere in the world with their loved ones back home. The question was how to do it in a way that felt culturally authentic rather than transactional.

500K+
Global viewers reached
DigitalSocial MediaPartnership
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Case StudyEvent Sponsorship · Live Event Marketing
Award

ASAP Live NY — Barclays Center

ABS-CBN International / The Filipino Channel · 2016

A Sunday Afternoon Party (ASAP) is the Philippines’ most popular variety show, featuring 40+ top-tier ABS-CBN celebrities. In 2016, The Filipino Channel brought this landmark live event to Barclays Center in New York — one of the largest and most prestigious entertainment venues in the United States — to engage the millions of Filipino-Americans on the East Coast. The event, branded “ASAP New York Invasion,” was a sold-out tent-pole cultural moment for the Filipino-American community.

12,000
Capacity sold-out event
EventsSponsorshipLogistics
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Case StudyBrand Launch · Integrated Campaign

The Baker’s Son — Brand Launch

The Baker’s Son by Valerio’s · 2022

The Baker’s Son by Valerio’s was an entirely new brand — unknown to the public. The parent brand, Valerio’s bakeries, was beloved among first-generation Filipinos but operated simple, community-located stores. The Baker’s Son targeted multi-generational Filipino-Americans AND mainstream consumers. The family had never set up stores outside the U.S. West Coast. Florida was the first foray into a new region.

3 Weeks
Products sold out — unprecedented demand
Brand LaunchIntegratedOOH
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Case StudyPublic Service · Field Data Collection

U.S. Census Bureau — Field Operations

U.S. Census Bureau (Federal Government) · 2020

The 2020 U.S. Decennial Census required accurate population data collection during an unprecedented public health emergency. Los Angeles — with its massive, linguistically diverse, historically undercounted communities — presented particular challenges in ensuring complete, accurate enumeration.

100%
Case completion rate
Public ServiceField OpsGovernment
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