Work
Selected Work
Six documented case studies and campaign work spanning 20+ years — digital campaigns, live events, brand launches, founder-built platforms, and public sector field operations.
The Baker's Son by Valerio's
Direct Mail — The Baker's Son
Geo-targeted direct mail creative concepted for the Baker's Son brand launch, targeting Filipino households and small businesses in the vicinity of the new store.
The Baker's Son by Valerio's
Direct Mail — Grand Opening Invitation
Grand opening invitation flyer for The Baker's Son Florida launch — designed to drive foot traffic and build excitement for the brand's first location outside the U.S. West Coast.